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BDO Denmark
VisitAalborg
Dansk Erhverv

No brand without experience development

06 nov 2019
11:30 - 12:00

No brand without experience development

This is absolutely a fantastic story! The brand history of Calgary is probably one of the best in the business. Calgary has gone through a whole brand evolution process where they boarded a process of knowing their DNA, defining niches, improving their product.

How do they measure success, how do they work within their strategy and share their KPI’s?