Closed for Maintenance! – How to get an unknown destination on the world map?
Faroe Islands dares to go along the road NOT travelled when working with branding or destination development. Courage, inspiration and campaigns off the beaten track – all words characteristic of Guðrið. Guðrið will show us how she capitalizes on the quirky, original, unexpected and humour when it is difficult to get through the mainstream.
Guðrið is on Politicos 2019 list of 28 people shaping, shaking and stirring Europe and at the end of September the Faroe Islands won 3 Clio Awards for the “Closed for Maintenance” campaign in New York. Two gold and one silver. Clio Awards is called the Oscar of Advertising in America and has been handed out since 1959.
The campaign had a budget of DKK 0,- and they reached 3.720 mill.
However this campaign is only one of the campaigns you will hear about.