From opportunity to solution. Big Data impacting tourism
We’ve known for a while that anonymized data from mobile phone users can tell us how visitors are moving around when visiting cities and tourist destinations. But how do we convert data into a solution that creates the relevant impact for the tourism industry and is not just data for the sake of data. Telenor will share their journey towards the tourism solution Besøgsanalysen including the pitfalls along the way. As well as demo the final solution and the plans for future development.