Sponsor
Host
BDO Denmark
VisitAalborg
Dansk Erhverv

Keynote – Why Tourism?

06 nov 2019
09:15 - 10:00

Keynote – Why Tourism?

Why do destinations always want more tourism? Do we really want the visitor economy to be 100% of our GDP? Doug says NO. Instead we need to ask how our communities can benefit from tourism, and how DMOs can create real value for both visitors and the city. It starts with reintroducing the “cap” in capitalism, and with the DMO’s laser focus in creating a seamless and unique visitor experience.