BDO Denmark VisitAalborg

Micro Influencers As Destination Marketing: The Aalborg Story

31 okt 2018
12:30 - 13:00

Micro Influencers As Destination Marketing: The Aalborg Story

In early 2018, VisitAalborg asked themselves what would happen if they invited a number of carefully selected Norwegian influencers to Aalborg, gave them a weekend full of family fun and memorable experiences, and asked them to post about it while they were here. Frankly, the results were quite extraordinary and have already drawn international attention.

This session provides key insights into the planning, execution and follow-up of a micro influencer campaign, and you will learn how and why VisitAalborg partnered up with VisitNordjylland, VisitDenmark and Brandheroes to go beyond conventional tourism marketing.