For the past 20 years, Jeff has been a community builder and passionate promoter of Calgary, Alberta, Canada. With a Bachelor of Commerce from the University of Calgary and a Certified Destinations Management Executive from Destinations International, Jeff is the Senior Vice President of Marketing at Tourism Calgary, which fosters growth of Calgary’s tourism industry and welcomes over 7 million visitors annually, contributing over $1.6 billion into the local economy.
Jeff has been integral to building and maintaining the high level of trust and credibility that Tourism Calgary has with its partners, the community, civic groups and municipal, provincial and federal tourism bodies. The most recent project – a destination brand assessment and evolution – involved extensive research, consultation and partner alignment. Where some destination brands can be siloed and rejected by the community, Calgary’s updated brand model has been overwhelmingly embraced and is set to roll out over the next year.
Eager to share and give back to the community, Jeff has contributed his expertise and volunteered in various capacities with too many organizations to count. He was a member of Travel Alberta’s Tourism Destination Region Board, has won a number of Alberta and Canadian tourism awards and is currently serving as one of 10 members across Canada on Destination Canada’s 10x Marketing committee.