Do the smart thing!

Isaac Mizrachi is director of Tel Avis Tourism and determined to put technological innovation at the heart of the city’s destination strategy. Tel Aviv is often described as the European Silicon Valley. For sure, it is a stimulating environment for start-ups and innovative entrepreneurs. Isaac leads the ”Smart Tourism Initiative” which is designed to stimulate innovation; in doing so, Tel Aviv Global adds value to its industry by collaborating with local businesses that can benefit from new approaches to digitalisation.