BDO Denmark
Dansk Erhverv

Per Østergaard

CEO, Efficiens

Per Østergaard

CEO, Efficiens


Big data Rocks

Big data meets rock’n’roll and serves the week long party with better sales, more safety and cleaner toilets. Roskilde festival (one of the greatest music festivals in Europe) has partnered up with data architects from IBM and scientists from Copenhagen Business School to pioneer the smart revolution of public mega events.


Per is CEO at Efficiens and has over thirty years of experience working with international and Danish companies holding several positions at the executive level as well as an advisor. His vast experiences have given him a broad range of insights into many of the challenges and opportunities organizations face, particularly in the areas of customer relation management (CRM) and Big Data.

He is a sought after speaker and consults and presents to the business community. In addition to Per’s industry experiences, he lectures at the Master’s and MBA level at Copenhagen Business School and provides supervision for Master Thesis projects. He is co-founder and project manager of the ‘Rio to Roskilde’ project an Big Data project, that worked with one of the largest festivals in Europe to develop new sustainable business models based on Big Data insights. In addition, Per founded “Digitaliseringsprisen” – An annual award recognizing the best digital projects in Denmark’s public sector.

Per has authored numerous popular books in the area of CRM. His book; ‘The CRM Handbook – From Group to Multi- individual’, published in 1999, has now sold over 50,000 copies world wide and has been translated into six languages. The focus of his work deals with helping companies identifying, winning, maintaining, developing and co-creating profitable customers through targeted communication, segmentation, and performance management, and draws on Per’s extensive customer insights and knowledge. His work with both CRM, loyalty (e.g., loyalty clubs), and strategic use of Big Data have led to many successful ‘bleeding’ edge projects. He holds several positions as Board member in startups with mobile solutions for retail and sports events using Big Data. He is also active in a research project in the healthcare sector in using Big Data.

He is co-author to a very actual book and relevant book for – “Disrupt your Mindset to transform your Business with Big Data”.

All session by Per Østergaard

Big Data rocks

12:00 - 12:30