BDO Denmark
Dansk Erhverv

Signe Jungersted

Signe Jungersted


Signe Jungersted returns as the moderator of ITAB 2019. She is now the CEO and Founding Partner of Group NAO, an innovation and consulting company that focuses on transformation across industries and agendas.

Before that, Signe Jungersted was at the forefront of Wonderful Copenhagen’s major transformation in approaching tourism development. She was lead designer and author of the destination’s 2020-strategy, which declared the end of tourism as we know it and set a new course towards tourism management and city enablement, people-based growth and localhood for everyone. She has been in charge of new innovative projects that has started a shift in Copenhagen’s focus from tourism as a goal in itself to tourism as a means to city development.

Signe is an internationally acclaimed thought leader and keynote speaker, addressing major changes within the world of travel and tourism, the challenges of overtourism and sustainability, and the shift in the role of the DMO (the destination marketing/management organisation).

Signe is also Board Member of Odense City Museums and she holds a Masters’ degree in Political Science from the University of Copenhagen and executive education in management and leadership from MIT Sloan School of Management. In 2017, Signe was selected one of Denmark’s 100 Top Young Business Talents by Danish media company, Berlingske Media.