The End of Tourism as We Know It

Signe is Wonderful Copenhagen’s lead strategist. In early 2017, Wonderful Copenhagen launched its new strategy ‘The End of Tourism as We Know It’ (http://localhood.wonderfulcopenhagen.dk/), and clearly, status quo is a no go in Copenhagen. But changing the familiar patterns and old ways of the industry is no easy task. In her presentation, Signe will talk about the scope of the strategy as well as lessons learned from the process of transformation.