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Signe Jungersted

Director of Development, Wonderful Copenhagen

Signe Jungersted

Director of Development, Wonderful Copenhagen

Biography

The End of Tourism as We Know It

Signe is Wonderful Copenhagen’s lead strategist. In early 2017, Wonderful Copenhagen launched its new strategy ‘The End of Tourism as We Know It’ (http://localhood.wonderfulcopenhagen.dk/), and clearly, status quo is a no go in Copenhagen. But changing the familiar patterns and old ways of the industry is no easy task. In her presentation, Signe will talk about the scope of the strategy as well as lessons learned from the process of transformation.

All session by Signe Jungersted

The End of Tourism As We Know It

10:00 - 10:30
Comwell Hvide Hus